James Schramko (internet marketing expert) discusses outsourcing. If you really want to increase your Online Marketing business you’ll have to use outsourcing at some point. Most entrepreneurs know this yet not all of us are capable of doing it as well as others. This is where you look to others and observe how they do it and have some ideas..
I have built a fantastic team over the last year or so
Now I have helpers in Australia, India and the Philippines, London and USA.
Classify
Break down the internet outsourcing to your main categories. (Content, Design, Programming,Traffic). Each of these elements should be managed as a separate business unit. By putting together team leaders the team can be managed effectively with cutting edge software.
How to start?
Once you choose to outsource you can either make use of an outsourcing management company or learn the more advanced outsourcing techniques and do it yourself by using a talent aggregation website.
How much should you pay?
You need to avoid dealing with the lowest bidder. Also you should be avoiding automated bidding companies (those who respond to every job without even reading the brief). Try to find people with expertise in the exact arena you are requiring. Check reviews and evaluations to make sure they were rated for the very same type of work you are requiring. Make certain they are responsive prior to getting the job.
Advanced tip
Put up small work first to select a few people to do it and then scale up with the outstanding supplier. If you get a few individuals to complete the same small job you will be minimizing the risk over the long term.
How will you pay outsources?
Keep money in the system you are using. In case the network you use (like RentaCoder) uses escrow then continue to use that. If you branch out to friends and referrals from your initial designer you may need to use Paypal or a direct debit / International Bank transfer.